When shoppers ask Claude and ChatGPT what to buy, it could put your company at the top of their list. Help me choose a portable power station for camping Worked for 5s {≡}Called tool BLUETTIFind the right power station for your needs Not now Install To choose the right power station for camping, you can use the BLUETTI app
This is a new opportunity to be recommended when shoppers turn to AI assistants for product advice. AI-referred traffic to retail sites grew 138% year over year.* AI-referred traffic converted 54% better than non-AI traffic.*
The evolution of third-party apps in AI assistants Scroll sideways to see the whole route → Roadmap to open app recommendations Stage 1, initial release: third-party apps started working inside AI assistants; connectors, apps, extensions: different names, same idea. Stage 3: optimised apps get recommended; if your app meets the standards, the assistant can suggest it. Claude: connectors released July 2025, early-adopter apps July 2025, optimised connectors get recommended April 2026. ChatGPT: apps released (now called plugins) October 2025, early-adopter apps October 2025, optimised plugins get recommended September 2026, which is where the line is today. Gemini: extensions released February 2024, early-adopter apps June 2026, optimised connected apps get recommended soon (our forecast). Claude ChatGPT Gemini 1 Initial release Third-party apps started working inside AI assistants Connectors, apps, extensions: different names, same idea FEB 2024 Extensions released JUL 2025 Connectors released OCT 2025 Apps released (now called plugins) 2 Apps from early adopters get recommended JUL 2025 Booking, Uber, TripAdvisor, Taskrabbit OCT 2025 Canva, Adobe, Booking JUN 2026 Canva, Dropbox, Instacart, OpenTable 3 Optimised apps get recommended If your app meets the standards, the assistant can suggest it. APR 2026 Optimised connectors get recommended SEP 2026 Optimised plugins get recommended FORECAST SOON Optimised connected apps get recommended (our forecast) Reached Where the line is today Route ahead (our forecast) Replay
Get custom analytics based on how people use your apps What shoppers asked the real questions behind each interaction Where shoppers went clicks through to your site, retailer, or demo request How shoppers converted tracked to on-site action, so you see real ROI, not just traffic
Why we're the right team to build your app We build AI-compliant UI We meet platform review standards, so your connector gets published. We know chat UX We design differently for chat than for websites or apps — no menus, no clicks, just conversation. We get you recommended by AI assistants We use proprietary methodology to optimise your apps and help AI assistants recommend them.
The Roadmap: Discovery to Launch Roadmap from discovery to launch Month 1Month 2 Engineering Keyword research MVP connector dev Metadata & description Connector review Review by Anthropic* Post-launch analysis v2 feature backlog Security & compliance InfoSec / legal review Marketing & GTM Positioning & messaging Beta / early access group Launch comms & enablement Public launch Engineering Security & compliance Marketing & GTM * Anthropic reviews this step independently.
Thank you! Be the pioneer, move fast with us, and get ahead of the competition. Max Savonin Chief Executive Officer max.savonin@keenethics.com +34 613 05 52 22
